I’m sure you’ll have guessed I’ve always been interested in beauty and cosmetics so the challenge of creating my own nail range was just too tempting... On a sunny day in the heart of Chelsea Binky Nails was born.
Since then I’ve become absorbed in a fast paced, trend led world of cosmetics. My first collection launched with standout colours and breakthrough finishes. The result; a sophisticated, trend led nail collection that gives incredible coverage, long lasting wear and amazing gloss.
Taking inspiration from my famous stomping ground, we combine elements of Chelsea lifestyle with fun and fresh street fashion. Being a London girl it was important to work with a dedicated UK cosmetics house to develop the range, so I can take inspiration direct from the catwalk, fans and daily life on set allowing us to translate trends from design board to market within a matter of weeks. For me this is what makes the collection so exciting.